Why is it important for the marketer to distinguish between customer Essay

Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies - Essay Example The dynamics of the three aspects are also very different, so telling them apart makes it easy for the marketer to develop an effective marketing strategy. Another important point is that all three concepts are methodical and systematic, meaning they have to be conducted in an orderly manner. Customer acquisition is always the first activity to be carried out, because customers cannot be acquired or retained if they do not exist. A marketer who can distinguish the three concepts is also more likely to understand that they must be conducted in an orderly fashion (Tracy 47). An ability to distinguish the three aspects gives the marketer the impetus to implement them effectively, and make the whole marketing strategy effective. Finally, distinguishing these concepts allows the marketer to identify possible mistakes made during the development of the marketing strategy. For example, if customer acquisition is not done effectively, the marketer can pinpoint the areas of weakness and develop appropriate measures to eliminate

Improvised, Electronic, Device Essay Example for Free

Improvised, Electronic, Device Essay Always expanding and reconstructing electronic and industrial music to its breaking point while keeping rhythm and melody intact, FRONT LINE ASSEMBLY are preparing to unleash the latest chapter in their storied history with the release of IMPROVISED. ELECTRONIC. DEVICE. on June 25, 2010 on Dependent. I. E. D. is definitely furthering the direction of the band and sound, creatively and artistically, explains founder and mastermind behind FLA, Bill Leeb. Were finding new ways to make sound. A hearty and robust album thick with a hybrid of electronics and guitars, I. E. D. takes their trademark sound and beefs it up with metallic guitars and stylized industrial beats. Kicking off with the adrenaline-infused title track, its apparent that this is a new and improved FLA. This is the first time in Front Line history that we did a track in a 5/4 signature, explains Bill. Chris [Peterson, keyboards] was pushing for more diversity, challenging the band to do something different. We wanted this track to be as challenging and complex as the world we live in as there are no easy answers. From the electronic bounce of Hostage to the dark metal of Release to the ambient and atmospheric closing track, Downfall, I. E. D. is an album rife with the FLAs brand of intelligent dance music. The first single Shifting Through the Lens is the most danceable track FLA has created in the last decade and came together quite naturally. Jeremy [Inkel, keyboards] came up with the original sequence for the verse and chorus and, right away, I really liked what I heard, Bill explains. It really brings together a lot of the different aspects of industrial and electronic that we all like. The inimitable Al Jourgensen (Ministry, Revolting Cocks) guests on the sonic industrial onslaught of Stupidity, which Bill describes as, inspired by the Ministry album The Last Sucker. Jeremy was on tour with his other band Left Spine Down supporting RevCo and he get to know Al really well. Were really excited to have him on it! Adds Jeremy, Not only did Al agree to do the vocals, but he got his hands dirty with the production and mixed the whole song in his studio in El Paso. Formed in 1986 when Bill left Skinny Puppy, FLA are still as vital and energetic as ever. With US and European tours planned for Summer and Fall 2010, theyre gearing up for their legendary epic live performances. Were quite excited [to tour], Bill adds. We feel we have grown as a band over the last four years. We really eel this new album will sound great live and cant wait to get out there and be creative with it! Silver Recovery Canisters for Used X-ray Fixer in Dental Offices Using silver recovery units for the management of used fixer only makes economic and practical sense if the flow of used fixer is at least 2-3 gallons per week. Most dental offices generate a gallon or less of used fixer per month; not enough flow to make on site silver recovery cost-effective, due to the cost of buying and periodic replacement of the two required units. Such minimal flow also allows the steel wool in the recovery units to rust between uses, making the units ineffective in as little as 6 months after first use. Setting up two silver recovery canisters in a series can range from $200 to $1,700. Operating, changeover, and testing costs can add an additional $150-$300 annually. Most dental offices only generate ? to 1 gallon of used fixer per month, making proper on-site silver recovery not very cost-effective. Hazardous Waste Services Directory is a database that offers a list of companies that can help you to manage silver waste

Erik Eriksons Developmental Theory Case Study

Erik Eriksons Developmental Theory Case Study Human Development This human development assignment will discuss an overview of Erik Erikson’s background, theory and his eight developmental stages. Then this assignment will briefly discuss Mr Paki’s developmental stage and his experience .e.g. physical, emotional, cultural and social. Later it will discuss the actions and the support to assist Mr Paki with his situation. Part (A) Erik Erikson was a psychologist who developed his psychosocial development theory in 1963. He was born in 1902 in Germany; his biological father abandoned him before he was born. Erik Erikson studied arts and many different languages and after he graduated he worked as a professor. Moreover, in 1930 he married Joan Serson who was an artist and dancer but later on she helped Erik with his psychosocial development theory. Erikson was influenced by Freud’s development theory but Erikson also believed that human develop throughout their life span. However, Freud believed that our personality formed after the age of five (Bradley, 2002). Erik Erickson developed eight stages of human development and he also believed that each person go through every stages throughout life span. In each stage, Erikson believed that, â€Å"people experience a  conflict  that serves as a turning point in development. In Eriksons view, these conflicts are entered on either developing a psychological quality or failing to develop that quality. During these times, the potential for personal growth is high, but so is the potential for failure (Cherry, 2014.† The first stage is Trust versus Mistrust (birth to 1 year) in this stage an infant develops trust when a parent response to his/her needs. However, it can also lead to mistrust when a parent is not responding to them. Second stage is Autonomy versus shame and doubt (1 to 4 years) in this stage, children are learning to gain self-confident. For example, toilet training, children are learning to control their body’s function which can lead to self-independence and control. But if children who are not completing this stage, they are most likely to lose their confident. Third stage is initiative versus guilt (4 to 8 years), in this stage children begin to show their power and control over the world through sports and other social interaction. If a parent started to demand too much discipline they induce extreme guilt (Berk, 2010, p.17). Fourth stage is industry versus inferiority (8 to 12 years) in this stage, children start to gain confident to work with their peers cooperatively but inferiority begins when a child is not receiving encouragement from their parents, teachers or students which can lead to failure in the future (Berk, 2010, p.17). Fifth stage is identity versus role confusion (12 to 20 years) in this stage, children are started to identify their role in the world. For example, children are trying to find a way to fit into the society by creating a strong identity with interacting with others and relationships. Moreover, confusion occurs when a child has conflicts about his/her role in society (Berk, 2010, p.17). Sixth stage is intimacy and solidarity versus isolation (20 to 30 years) in this stage, young people enters into intimacy relationships in which they let other people see their physical characteristics of their nature. But young adult may feel isolated when they unable to become closer to others (Berk, 2010, p.17). Seventh stage is generativity versus self-absorption and stagnation (30 to 60 years) in this stage; middle aged adults provide help to the next generation, take place in community work and help others. According to Erickson the idea of generativity is that middle age adult’s attempts to produce something that makes a difference to society, for instance. Some middle adults may feel stagnation if they are not able to take responsibilities (Berk, 2010, p.17). Eighth stage is integrity versus despair (60 years to death) in this stage, late adults or older adults reflect back at their accomplishments and life satisfaction. For example, People feel proud of their achievements when completing this phase with no or few regrets. But people who do not succeed in this stage, they will have many regrets and might that feel their life has been wasted (Berk, 2010, p.17). Part (B) According to Erik Erickson’s theory of development Mr Paki is experiencing eighth stage which is integrity versus despair (60 years to death) because he is 70 years old. Moreover Mr Paki is more likely to experiencing the physical, emotional, cultural and social changes in his life. Physical When people get to this age group(60 years to death) they are more likely to experiencing respiratory system problems and Mr Paki is 70 years old and he has a history of Emphysema and it could be because of smoking or ageism. He also has fractured his right his and his movements are very limited. Barbeler (2013) mentioned that in this age, â€Å"their joints become less elastic and flexible with the loss and calcification of cartilage. The loss of bone density particularly affects long bones and vertebrae. The curve of the lower back changes resulting in a change to the centre of gravity.† (p. 233) Emotional In this stage older adults becomes more selective about whom they choose to spend their time with. In Mr Paki’s situation, he has lost his confidence and ability to cope with activities because of his fractured hip but his whanau visit him regularly and give him the support he need. Moreover he could be concerned and depressed about his wife who is dealing with early dementia. Cultural Ethnicity and linguistic diversity are can often create problems in one’s culture. A person with a diverse cultural background who is ageing in a different environment can face with many challenges (Barbeler, 2013). According to the scenario Mr Paki is Maori and he is been sent to rehabilitation, lack of cultural interaction and communication problems can lead to isolation and feelings of alienation. Social Mr Paki has limited movements because of his fractured right hip and he has lost his daily activity moments because of this Mr Paki is likely to be experiencing loss of confidence in his ability. He might be feeling lonely because there is no interaction between with his friends or community. He might be experiencing depression because in his age group, this is a serious condition and it can be linked with a loss of independent function, cognitive impairment, poor response to rehabilitation and diminished recovery. Older patients face many challenges as they go through the last stage of Erik Erikson’s theory which could be because of their retirement, changes in health status or relationships with friends and family. A nurse should always listen to their patients instead of making assumptions about what patient’s value or what they aim for in their life (Barbeler, 2013). According to the scenario a nurse will put in place actions and support to under physical, emotional, cultural and social to assist Mr Paki. Physical To assist Mr Paki with his physical condition, as he has fractured his right hip, he has limited movement and Mr Paki had lost his confident to cope with activities of daily living (ADL’s) References Bradley, M.E. (2002). Psyography: Erik Erikson. Retrieved from: http://faculty.frostburg.edu/mbradley/psyography/eriker ikon.html Barbeler, C. (2013). Older adulthood. In Koutoukidis, G., Stainton, K., Hughson, J. (2013). Tabbner’s Nursing Care: Theory and Practice. (pp 230-248). China: Libby Houston. Cherry, K. (2014). Eriksons Theory of Psychosocial Development: Psychosocial Development in Infancy and Early Childhood. Retrieved from: http://psychology.about.com/od/psychosocial theories/a/psychosocial.htm

Essays --

The People of the State of Michigan v. Ricky F. Smith is a court case where Mr. Smith’s juvenile record came into consideration during sentencing as an adult. Ricky F. Smith had an extensive criminal background as a minor. According to 437 Mich. 293, 470 N.W. 2d 70, defendant Ricky Smith had twelve criminal entries on his juvenile record. The twelve entries included seven prior felonies, three misdemeanors and two memorandums of charges. As an adult, Ricky Smith was arrested for breaking and entering with the intent to commit larceny as an adult. During the sentencing of the breaking and entering, as an adult, the judge took into account the alleged expunged juvenile record of the defendant. The Judge said that the sentence was imposed because Smith's record included seven prior felonies and three misdemeanors, and he viewed the sentence as appropriate to punish Smith, to protect society, and to deter others from committing like offenses. As a result Smith was sentenced un der a habitual offender statute that required a mandatory six to thirty years in prison (leagle.com, n.d.). Ricky Smith immediately appealed his sentence claiming that he would have only served a sentence of three and a half to ten years on the breaking and entering charge; however the presiding judge vacated that sentence and moved further with the habitual offender charge which carried a heavier sentence. Mr. Smith’s counsel appealed the lower court’s decision to the Michigan Court of Appeals on grounds that he was entitled to be resentenced because his earlier sentence was based on a â€Å"presentence investigation report† that contained a reference to his juvenile criminal record. According to Smith, this juvenile record should have been automatically ex... ...by counsel or waived representation. This construction would permit the probate court to maintain its own housekeeping system without imposing a "secondary source" rule on probation officers and trial Judges (leagle.com, n.d.). The court also recognized a modern view of sentencing and showed that a particular sentence is to balance of society’s need for protection and maximizing the rehabilitation of the offender. In order to do this, a judge must view the juvenile court history to reveal patterns of law breaking in an effort to reach an informed sentencing decision. The Court of Appeals, led by Justices Cavanaugh, C.J. and Binkly concurred with a decision to reverse and remand the case. Resource: leagle.com. (n.d.). People v. smith. Retrieved from http://www.leagle.com/xmlResult.aspx?page=1&xmldoc=1991730437Mich293_1713.xml&docbase=CSLWAR2-1986-2006&SizeDisp=7

The Benefits of Healthy Lifestyle

THE BENEFITS OF HEALTHY LIFESTYLE Health is a pattern of individual practices and personal behavioral choices that are related to reduce health risk. Chasing a healthy lifestyle is becoming the hot issue among the citizens nowadays. Why citizens so care about a healthy lifestyle? This is because there are too many benefits of having healthy lifestyle and these benefits are becoming more apparent. First benefit is, it can ensure a good mental health. Mental health depends upon health lifestyle choices.We will experience a good mental health when we are founding a balance in our social, emotional and psychological areas of life. In this case, social contact is playing an important role. When we have a good mental health, we are in a place of peace and it will enhance our life quality. So, it is vital to foster a healthy lifestyle. Also, strength is another benefit. With a healthy lifestyle, we have strength to train to help build the muscle that supports the bones and joints, therefore decreasing the risk of falls and fractures.Our bones will begin to lose mass and strength results of ageing. It is essential for us to develop a healthy lifestyle by doing weight-bearing exercise like walking to prevent osteoporosis. Last but not least, no one wants to overweight. Thus, this is the most common reason that people want a healthy lifestyle. Living by having a healthy lifestyle is the best way to lose weight. The healthy lifestyle choices like stopping smoking, reducing alcohol intake and eating well-balanced diet that is high in fruits and vegetables will help to maintain a healthy weight.The weight within normal limits can also significantly reduce the risk of heart disease and improve overall health and well-being. For people of all ages, weights, and abilities, the benefits of a healthy lifestyle are endless. However, the lifestyle is influenced by our own attitude. If we are yearning for a healthy lifestyle, then we must being proactive in our health and thus, cre ating a healthy lifestyle to guarantee our future life.

America Pathway Tto The Present Chp2-3 Essays - Tribal Chiefs

America Pathway Tto The Present Chp2-3 Essays - Tribal Chiefs America Pathway Tto The Present Chp2-3 1. (A) Reformation- a new complication arose in the early 1500s, when a powerful religious movement, the Reformation, brought bitter divisions to Europe. During the Reformation, a new Christian faith, called Protestantism, developed in protest against what was seen as the corruption and inadequery of Catholic Church. Because the English were Protestant and the Irish were Catholic, the Reformation also heightened the conflict between the English and the Irish. (B) Joint Stock Company-They called the new village Jamestown in honor of their king, James I. The land itself they called Virginia, after their last ruler, Elizabeth, who had never married and bore the title Virgin Queen. The 104 adventures who started the colony were shareholders in the Virginia Company, a joint stock company established in London in 1606. Investors, or shareholders, who each contributed money to the cots of an enterprise, and expected a share of profit, organized joint stock companies like the Virginia Company. Most of the investors in Virginia Company remained in England. But young men could earn a share by simply paying their way to Virginia. At first the colony was made up exclusively of men; women and children eventually followed. (C) Indentured Servants- To produce tobacco, planters needed people to work the fields. During the first sixty years after the founding of the colony, they turned primarily to indentured servants from England. These were people who had to work for a master for a period of time, usually seven years, under a contract called an indenture. In return for their work, their master paid the cost of their voyage to Virginia and gave them food and shelter. Some indentures promised a piece of land to the servant at the end of the indentured period. Historians estimate that between 100,000 and 150,000 men and women came as servants to work in the fields of Virginia and Maryland during the 1600s. Most of them were eighteen to twenty-two years of age, unmarried, and poor. Few of the indentured servants lived long enough to claim their land at the end of their service. Exposure to the climate and diseases of the Chesapeake Bay killed them in horrendous numbers. (D) Enclosure Movement- Land owners had found that they could make more money from raising livestock than they could collect rent from tenant farmers. The landowners forced their tenants to leave and turned fields into pasture, or enclosed them. Many people in Europe lost their homes as a result of this enclosure movement. Thus, England was swarming with young people in search of food and work. Called, masterless men and women because they had no master, or employer, they had few other choices besides signing indentures to work for land in Virginia. 2. (A) Powhatan- Most of them recognized the authority of one powerful group, the Pamunkey people. They particularly honored the Pamunkey leader, Powhatan. Paying him tribute- =a kind of tax-in skins, beads, and food. Within weeks of the first attack on the English, several Englishmen traveled to neighboring Native American villages to offer tribute of their own and to persuade the Native American that their intentions in settling in the area were good. Powhatan had every reason to distrust those intentions. The Spanish had captured Powhatans brother, Opechancanough, in the 1560s. Doubtless Opechancanough and Powhatan understood well that the settlement was a threat to their peoples way of life. (B) John Smith- The Adventures had migrated to Virginia to become wealthy by living off the work of others. In Europe wealthy landowners did little physical work. When me who were or wanted to be gentlemen came to Virginia, their leader John Smith found it difficult to get them to work at all. Even when they were starving, many men simply refused to compromise their image of themselves as gentlemen by growing corn. In 1608 smith warned them: You must obey this now for a law, that he that will not work shall not eat for the labors of thirty or forty honest and industrious men shall not be consumed to maintain a hundred and fifty idle loiterers. 3. The English based their pattern of conquest on their experiences in Ireland, the island nation off their western coast. For centuries,